Статьи
SEO, Поисковая оптимизация и продвижение
Contextual advertising on search engines
SEO, Поисковая оптимизация и продвижение
Contextual advertising on search engines
Contextual advertising in Yandex and Google AdWords - the only advertising format, which depends on the user's interests. Ads are only displayed when a user enters into the search query associated with the subject of ads.
Advantages content
- All honest: using contextual advertising, you pay only for results - go to your website.
- Efficiency: cost per contact - from 30 cents. You decide the budget.
- Intelligence: launching an advertising campaign for 2 days. Pause for 1 minute.
- Scale: "Yandex and Google have an audience comparable in size with an audience of radio and TV stations.
- Directionally: the capture of regional markets with ads focusing on cities.
- Exactly: getting the advertising message in ~ 95% of the target audience.
- Measurability: efficiency is easy to measure, for example, the number of orders from the website or call during and after the campaign.
- And more: a light displacement of competitors.
What gives?
- The rapid increase exclusively target attendance of the desired city in 1,5-2 times and more.
- Yandex and Google AdWords-a great way to support the advertising campaign, limited in time.
- Sales growth from the site at 2-3.









